Additional Tools & Services

You play an essential role in advancing your organization's mission. At Crescendo, we are here to help you achieve your fundraising goals with our comprehensive suite of tools and expert support.

Our GiftLegacy marketing system gives you everything you need to run successful fundraising campaigns. With built-in social media integration, you can easily engage with your audience across different platforms. Our system features powerful web analytics, giving you insights to understand donor behavior and optimize your campaigns. We offer a marketing plan tailored to charitable organizations affiliated with our clients. To ensure your success, we also provide ongoing educational opportunities, including webinars led by industry experts as well as one-on-one consultations focused on bequest campaigns and other gifts.

These and other features are part of our CresManager system, a user-friendly interface that simplifies the implementation of your gift planning marketing. You can easily track progress, adjust strategies and ensure that your outreach efforts are effective.

Social Media

You can use social media to strengthen your relationship with donors. We have the tools you need to manage social media effectively.

Our platform allows you to post links to articles on your website on X and Facebook. Our royalty-free articles include Washington news, finance news, savvy living, personal planner and other topics of interest to your donors. These articles can be published freely across your social media channels.

CresDonor - Web Analytics

You can track the activities of visitors to your website, understand what they are viewing (e.g.: their gift preference) and assess their level of interest in a planned gift. Our proprietary analytics interface shows your top donors based on their unique web actions. You can use our analytics to target marketing to your best prospects, perform prospect searches by region and understand your donors' gift preferences.

CresCoaching

CresCoaching is a four-week webinar and coaching series that will help you build and launch an effective planned gifts marketing program to close more gifts and grow your legacy society. You will learn how to create a time and cost efficient marketing plan that is tailored specifically to your organization. Visit the CresCoaching page for our schedule.

CresLeader

Take control of your data management. Now your team can truly work together for better results. CresLeader allows your organization to create staff accounts, share software records between staff, establish online security password criteria as well as manage, transfer and add software accounts for additional users. For example, some organizations have two to four staff managing different sections of their website or marketing options. CresLeader gives you the tools you need to manage their accounts along with reporting capabilities.

Advisor Resources (GiftLaw)

Your relationships with professional advisors can be as important as your connection with current or future donors. Our GiftLaw™ service helps your organization connect and build relationships with advisors through simple, easy and cost-effective methods. We provide web pages with continually updated content for attorneys, CPAs and other professional advisors, and online calculators to help them discuss charitable deductions with their clients.